Doodly Beginner Tutorial

Be Clear and Concise

Beginner Tutorial #25

Be Clear and Concise

Displays two examples of being clear and concise for a Doodly video and asks the viewer which one is better.

Rambling on about a product or service and not getting to the point is one of the fastest methods to lose a viewers attention. They are there for the information and not there to hear you ramble. Yes, all the information is super important but it doesn’t have to be packed into the doodle.

Let the doodle catch their attention and then provide a call to action. Bring them to a website, call a phone number or something else for however you are selling your product and service and then explain it to viewer.

We, as video designers, have 2 – 5 seconds to catch a viewers attention and we must continually keep that attention throughout the doodle.

Example

  1. Take a look at the two images right now and then come back here and continue reading.
    Did you take a good look at both of them?
  2. One of the images has a ton of text and the other one a little bit of text. Imagine this in a doodle in a video on Facebook or somewhere else. Which one would you pay attention to more
  3. Over explaining a product or service may not be a good thing and may not provide you with the results for which you are seeking.
  4. Sometimes less is more when selling a product or service.

Common Beginner Mistakes

I have a Be Clear and Concise chapter in my Most Common Beginner Mistakes video tutorial that provides better examples and goes into a lot more detail. Watch that chapter for more information.

Doodly Beginner Video Tutorial: Most Common Beginner Mistakes

Frequently Asked Questions

Find answers to the most common questions regarding this topic.

Video creators typically have between two and five seconds to initially capture the interest of their audience. It is crucial to maintain that engagement throughout the entire video.

Overloading your video with words can quickly cause the audience to lose interest. It is better to use minimal text to grab their focus and avoid over explaining your product or service right away.

The primary purpose of the video is to capture the attention of the viewer and deliver a clear call to action. You can direct them to a website or phone number where they can learn all the specific details.

Talking too much without getting straight to the point is a very fast way to lose the attention of your audience. People watch to get specific information and will leave if the message is not direct and concise.

Providing too much information at once is usually not effective and might hurt your overall results. A better approach is to remember that less is often more when you are trying to sell something.

About the author

Wayne Leiser
Wayne Leiser
Editor & Contributor
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